How Important Is Digital Marketing?

Today, it will not be erroneous to state that no e-business can exist without digital marketing. This statement might sound harsh for you but today's fast changing world that you've got to harness social media or perhaps you stay far behind.


Unlike traditional marketing, social media and digital marketing don't cost much. The majority of SMEs do not afford traditional marketing methods. But online marketing can be a cheap yet effective alternative for them. According to the Digital Marketing Spend Report of Gartner, 4 out of 10 people said that digital marketing saved them a great deal of money.


Unlike conventional marketing, it is a lot faster. The older methods expect a whole lot of stages. You have to design, approve, print and then distribute, which may take months in certain cases. On the other hand, the methods allow you to get the word out about your business in minutes.


You can't just rely on paper when you have other means to attract your customers. For instance, you can use instant feedback, videos and music. With online marketing, there are a whole lot of media at your disposal, such as email and social media. Each one of these methods cost a good deal less than the classic methods.

Monitoring results

If you use the most recent methods of marketing, then you can track and monitor you campaign results with ease. As a matter of fact, the process of monitoring will need no many minutes. It all are in your fingertips.

Brand development

You may not believe it but social media presence can get your customer become more loyal. And a lot of these become your brand ambassadors.


With a plan for marketing online, you can possess a direction for your business. As soon as you come to know about your target customers are and exactly what they want, you can align your company much more easily.


You can earn your customers' trust. After all, nobody can anticipate a company which has no website. The same is true about a company which has no Facebook page. With feedback and engagement, you can earn your clients' or customers' trust.


You can get your customers to a customer regardless of where they're based in the whole world.


Digital marketing enables you compete with your competitors. As far as traditional marketing is concerned, you can't compete with big players. But with a computer and also your website, you can run circles round your competitors regardless of how big they may be.

More money

According to Google, businesses that make use of online marketing make a lot more money compared to other businesses. And revenue is what all businesses are later.